The client software was designed to hold for each representative a list of competitive stations that were

located within the range of stores in which they were to manage. As the field rep would input new data for

Regular, the remainders of the field would populate incrementally by $.10 (Super, Supreme, Diesel); which

is the standard way in which stations everywhere price gasoline. The field rep could edit any field desired as

needed when stations priced gas in a non-traditional way. The development strategy of having all stations

relevant to the rep pre-loaded and to offer the “populate pricing” function proved to save a significant

amount of time once implemented.

The AirMobility.Net Wireless Middleware enabled Shell to collect, aggregate and process field data collected

in virtually real-time. What used to take several week to adjust pricing; Shell is in the position of making

intelligent pricing decisions, down to the station level in a mater of days. The model has had a significant

impact on making Shell a more competitive location to purchase gas everywhere the solution has been

implemented.

Westlake Software, Inc.’s model of assisting organizations automate away from paper and to fully

automated wireless field forms has saved its customers over $1 Billion since 2001. We manage over 1

Million records every month for our customers and continue to help organization of any size become

more productive, sell more goods and decease costs at the same time. Unlike most organization within the

wireless space, Westlake is a full end-to-end wireless integrator. Our services assist our customers in taking

their data from wireless field forms and migrate this data into your preferred back office system.

Visit us at www.westlakesoftware.com to learn more.